Tea is a delicacy enjoyed by a number of cultures for a number of reasons. The traditional Korean âGyeongokgo”, for example, is a holistic form of medicine used historically to prevent disease and build immunity. This herbal tea is what DARLCHA, a premium tea brand, takes inspiration from.
Combining tradition with modernity, AURG Studio set out to create a brand identity that is as profound as the variety of tea flavors offered by the brand. By including pantones in the design features, the modern perspective DARLCHA aims to combine with tradition, is emphasized. The cylindrical packaging also provides a modern twist, while calling attention to what appears to be minimalist, colorful, watercolor sketches of moon jars on each box. Each tea is color coded, represented by the colorful swatches provided and labeled.
