Scottish vegan skincare is a genuine thing! With bold typography and the warmed fuzzies of the gradient, this brand designed by Too Gallus will give you a sentimental kick in the face every morning.
Marinical is a Scottish vegan skincare company offering cutting-edge, plant-powered products that offer a fresh take on the cold and clinical face of ordinary skincare. Inspired by this, we knew they deserved something beyond the regular offering delivered to the consumer.
Too Gallus was enlisted to bring to life the brand identity in a way the reflected its bold and playful approach. With an audience of skin-care savvy Gen-xers it was essential that the product come to market swinging and instantly stood out as a name to watch in the beauty and skincare industry. The brand had to be exciting, and fun yet still carry its self with all of the weight and authority of a major player. We were conscious not to make the brand to novel and were aware that all through the process although the aim was to target a younger audience that the professionalism of the brand must never be lost.
