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‘Gigantic!’ Brand Identity Is Bold And Bombastic

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Subtlety is not something that’s usually associated with candy bars. It’s about indulgence and ingredients that push flavors, textures, and contrasts. If you’re going to go bad, you might as well be good at it.

That kind of recklessness with candy isn’t without a cost, of course. Traditional candy bars aren’t really that wholesome, and a regular-sized Snickers contains nearly 29 grams of sugar and over 13 grams of fat. Making a healthier candy bar that’s still just as tasty was a challenge that Gigantic! took on successfully, with fairtrade chocolate bars loaded with flavor but only 7 grams of sugar.

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