Since 2009, Gotham Greens has worked to transform how and where fresh produce is grown. Today, with national expansion and new product innovations on the horizon, theyâre focused on strengthening their brand equity with an eye toward the future. As they approach a decade in the marketplace and new market expansion across the Northeast, New England, Mid-Atlantic, Midwest and Mountain West regions, they introduced a refreshed visual identity, including a new logo and packaging design, that reinforces their category leadership as a forward-thinking, innovative food brand and a pioneer in sustainable indoor agriculture.
Given the global issues surrounding conventional agriculture, it was important to help differentiate the brand among a field of greens in the produce aisle. Gotham Greensâ innovative approach to resource conservation and their brand mission are at the forefront of the design strategy. Gotham Greensâ packaging reflects its place in the market as an imaginative, pioneering brand with a focus on quality, innovation and education.
