Beer is in crisis.
Fewer people are drinking brewskis, opting instead for lower-calorie fare like vodka sodas. This change in preference is leading to the rise of hard seltzers like White Claw to come from out of nowhere seemingly and dominate the summer. Natural Light, often the go-to college bro brew is officially joining the hard seltzer craze, putting their spin on the phenomenon with two new branded seltzers coming on the heels of their Naturdays strawberry-lemonade beer earlier this year, and coinciding with college kids going back to school, traditionally an occasion marked by grand bacchanals, or so we’ve heard.
