In part 2 of a 4-part series, we’re diving into the very beginning of Soylent, the futuristic meal replacement created by Rob Rhinehart. In this part, we’ll take a closer look at how Soylent went from an idea to a product available for purchase. View Part 1.
Julio Miles: Our CEO, Rob Rhinehart, had grown frustrated with the time and effort of purchasing, preparing, and consuming food. When he went in search of a food product that was affordable, nutritious, and simple to make, he found nothing—so he decided to take matters into his own hands (and stomach).
Julio Miles: For the initial prototype that he lived on for 30+ days, Rob dove into a bunch of textbooks on nutritional biochemistry and other subjects. The nutritional makeup of Soylent 1.0 (launched in 2014) was based on recommendations of the Institute of Medicine (IOM) and the World Health Organization (WHO), as well as our own research and advice from medical professionals. This holds true for all current Soylent products today.
